|
The retail electrical appliance market in Australia and New Zealand encompasses a broad range of audio, video and telephone goods and domestic appliances including whitegoods such as fridges, freezers, microwaves and dishwashers.
Industry sales revenue in the retail electrical appliance market in Australia was estimated at approximately $10.4 billion for FY2005. Between FY2001 and FY2005, the market grew at a compound annual growth rate of 10.9%, underpinned by the growth of digital entertainment (including digital TVs, DVDs, photographic equipment and associated accessories). The retail electrical appliance market in Australia is currently more than twice the size of the retail IT equipment market.
FlexiGroup™ expects to grow at least in line with the growth of the retail electrical appliance market. It is anticipated that retail prices on electrical appliances will fall, but this is expected to be offset by an increase in the total number of products sold.
The retail electrical appliance market in Australia is relatively concentrated, with the top four retailers currently commanding over 50% of the market with Harvey Norman and Retravision as the market leaders. Competition is also driving industry consolidation with the larger retailers gaining market share at the expense of the smaller retailers.
As with the retail IT equipment market in New Zealand, the leading electrical appliance retailers are Noel Leeming, Dick Smith and Harvey Norman.
|