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The retail IT equipment market in Australia and New Zealand encompasses desktop personal computers, laptops, software, storage media and computer peripherals.
Industry sales revenue in the retail IT equipment market in Australia was estimated at approximately $3.6 billion for FY2005. Between FY2001 and FY2005, the market grew at a compound annual growth rate of 5.8%, underpinned by increased domestic computer usage and the introduction of new technology.
FlexiGroup™ expects a similar growth rate to that experienced in the past five years in the retail IT equipment market over the medium term. It is anticipated that retail prices on IT equipment will fall, but this is expected to be offset by an increase in the total number of products sold.
The retail IT equipment market in Australia is relatively concentrated, with the top four retailers commanding approximately 75% market share and Harvey Norman, the market leader, holding approximately 40% market share.
The retail IT equipment market in New Zealand is significantly concentrated with three large retailers, namely Noel Leeming, Dick Smith and Harvey Norman.
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